Top

Skip links

  • Skip to primary navigation
  • Skip to content

Call us on: 01706 310880

Valen Digital Marketing

Internet Marketing By Valen Digital

  • Home
  • What We Do
    • SEO
    • Content Marketing
    • Responsive Websites
    • PPC (Pay Per Click)
  • Blog
  • Contact
You are here: Home / Our Blog / Write great PPC Adverts for AdWords

Write great PPC Adverts for AdWords

By Amir Farid Last Updated 13th June 2017

google ppc written advert

Successful search engine marketing (SEM) requires an understanding of what potential customers are trying to achieve. PPC adverts that are relevant to their queries will drive higher click-through rates (CTRs), better quality scores on Google, lower costs per click (CPC) and ultimately more sales.

To be successful in your SEM approach you must understand where prospects are in the buying process.Generic searches signal ‘research phase’ and an opportunity to promote specific products. Detailed searches indicate a ‘buying mode’ where customers will respond to highly relevant ads. Here’s how to create copy that will pull them in.

  1. Create clear, compelling messages to drive up your clickthrough rates (CTR). Poor CTRs will establish a low quality score and increase click prices.
  2. Find the traffic by initially using a few broad keywords, then use “search query reports” to add more relevant keywords to the mix.
  3. Add non-related negative keywords to avoid unwanted traffic.
  4. Once you have traffic streams, break out your keywords into separate ad groups with super-relevant ad copy that relates to your customers’ queries.
  5. If you have the budget, use tracking technology to understand your traffic and which keywords and ads are converting to sales -alternatively you can use Google Analytics for this analysis.
  6. Always run at least three ad copy variations to see which messages work best, then delete the two low performers and make two new variations of the best one.
  7. For keywords that do not convert, do some analysis to learn whether there is a mismatch between your ad copy and the offering or if you’re simply not competitive.

0 Comments

About Amir Farid

Amir Farid is a #TechnicalSEO geek, WordPress enthusiast #WPDeveloper based in Rochdale, Greater Manchester. He regularly talks and provides online digital marketing solutions to SME's and start-up businesses. Brands he has helped with include Umbrella Host, SEO Umbrella and of course Valen Digital. You Can find him on LinkedIn

Leave a Reply Cancel reply

You must be logged in to post a comment.

Follow Us!

Visit our social media channels for hints, tips and marketing tricks ;)


We are Experts in World Class Technologies Such As:

Experts in CSS3
Experts in HTML5
Experts in Magento
Experts in Wordpress
Experts in Javascript & Jquery
Experts in PHP

  • Search Engine Optimisation
  • Content Marketing
  • PPC
  • SEO Rochdale
  • About Us
Valen Digital Footer Logo

Call Us Today
01706 310880

All rights reserved | Prices exclude VAT @ 20% unless specifically stated.

Copyright © 2019 Umbrella Interactive Ltd | Valen Digital is a trading name of Umbrella Interactive Ltd.

Handcrafted with by Valen Digital 15 Water St, Rochdale, Lancashire, OL16 1TL | 01706 310880.Valen Digital Marketing Logo£350-£25000

Privacy | Cookies | Terms