Google Ads PPC Management (Pay Per Click) Improve ROI

Increase Quality Score, Reduce CPC, Maximise ROI

Google Ads PPC Management.

Our team will create an optimised ad group structure using the latest strategies and optimised ad copy that will help to reduce the CPC (cost per click) and overall Google ads PPC campaign spend. By selecting the most valuable keywords pertaining to your service and/or products we can drive targetted traffic to your website and generate new sales and leads.

Once an optimised campaign starts to gain momentum our managed PPC experts will further tweak the settings and budgets to ensure that not only your quality score improves but the CTR rate increases. This will lead to your overall campaign, ad groups and ads to occupy more of the paid real estate in the search engines compared to your competitors.

Keywords, Industry
& Competitor
Research.

Research

Build
and Restructure
Campaigns.

Implementation

Manage,
Add and Replace
for Campaign Exposure.

Optimisation

Enhance
and Maximise
Conversion of Ads.

Conversions

01. Research.
Keywords, Industry & Competitor Research.
We conduct in-depth research of your current keywords, competitors and your market for your PPC campaign. We also identify keywords which might be indirectly associated with your business as well. The data we gather allows us to identify and strategically select valuable keywords and phrases, tailored to your business. This allows us to formulate a strategy that will limit your costs, boost your sales and generate traffic and ROI.
02. Implementation.
Build and Restructure Campaigns.
We will either setup/rebuild or restructure your pay per click layout, settings, ad groups or ads to allow us to quickly identify which ads are bringing in ROI. We will create unique, compelling and engaging adverts tailored for your business. These may include display banner ads, text ads and ad extensions like phone numbers, site links and/or Google maps where applicable. Depending on your business and industry we can also add in dynamic elements that can be used for promotions. We’ll also launch dedicated landing pages for your ads to provide the relevancy for each ad and campaign. Your campaigns will be integrated with Google Analytics to track all progress and ultimately ROI.
03. Optimisation.
Manage, Add and Replace for Campaign Exposure.
Our experts will manage your account on a daily basis to maximise your campaign efficiency to improve return investment. We will also monitor your competitors to identify any new opportunities and react to trends. We will tweak, test and optimise your campaigns to use negative keywords, manage budgets and alter bid costs to maximise your overall budget spend.
04. Conversions.
Enhance and Maximise Conversion of Ads.
Valen Digital will setup conversion goals to further identify which ads are delivering the best results. We will deploy a/b split testing on your ads to identify the better performing ads. We also setup GEO targeting, time schedules and/or cross device conversion and attribution depending on the type of ad campaign required. Strong CTA (call to actions) and dedicated landing pages will ensure maximum ROI and the best results possible.

Ready to Talk?

If you want to succeed online and make your business a success, then get in touch today. We look forward to sharing our PPC expertise and knowledge with you.

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Pay Per Click Search

Google paid search listings appear at the top 3-4 positions and right hand side when a user inputs a search query. The rest of the listing that are displayed are from naturally organic search results from other websites.

Your Google Ads campaigns will be designed and structured to display your text ad, which has your description and your website link for the keywords used in your PPC account in the paid listing locations. When a user clicks on one of the paid listing ads you will then be charged a fee per click (CPC) depending on the cost associated with your industry and competitiveness of the keyword being used.

These text ads can also be used effectively with a Google shopping integration which is brilliant for an ecommerce site. Your ecommerce feed will be used by your Google shopping account which will then display ads above the all the normal and paid search results.

Pay Per Click Display

Google’s display network allows your business to display text, image and /or video ads on other 3rd party websites within the Google display network. You can choose from various options like GEO targeting, demographics and timing as to when your specific ad will appear. This ensures that your ad will appear only to the users that are relevant to your product or service.

PPC Remarketing

Google Ads also allows you to use Remarketing. When a user visits your website a small cookie or tracking code is placed onto their computer. That same visitor is then showed your ad when they visit other websites ensuring that they are reminded of your brand, product or service. This reminder helps the visitor to convert on your website when they are ready to do so. Remarketing can have a significantly higher conversion rate when its combined with other methods that are used.

Google Ads